Time Well Spent: NounsWatch Brings ⌐◨-◨ to Your Wrist
A daily wearable that turns Nounish design into a functional fashion statement.
The Details
The NounsWatch started as a simple yet striking idea: what if the Noggles could tell time? That idea became a precision timepiece designed by Rafael Miranda, founder of Dwiss, and supported by the Nouns community through Proposal 480.
Built to be worn every day, the NounsWatch combines watch making with meme culture, turning the ⌐◨-◨ symbol into something people can actually wear. It’s a fresh new interface for the Nouns brand and a case study in how physical products can help tell the Nouns story.
From a design standpoint, the watch is a piece of art. The mirrored black dial uses a “mysterious hours” half-day display system. Each passing hour slowly forms the Noggles symbol from two individual hands. In keeping with Nouns values, the design is freely available under CC0, making it one of the first open-source watch designs shared this way.
A little over a year later, the team — led by Fabio Seva and Rafael Miranda — delivered on their vision. Here’s what they pulled off:
- Produced 600 First Edition watches in black, red, white, and purple
Generated over 1 million ad impressions and 10,000 site sessions - Sold 551+ watches via Shopify, Kickstarter, Indiegogo, and in-person events
- Secured media coverage and IRL traction with collectors and watch fans outside of Web3
- Released the 3D files for the Nouns Watch as Open Source
At NFC Lisbon, they won a free booth, 100 full-access passes, and a panel spot worth €33,000, where they sold dozens of watches and introduced Nouns to a curious new crowd.
With the first edition sold out, the team is thinking ahead:
- New colorways and strap designs are on the table?
- An exclusive automatic version may be next?
Follow along with the NounsWatch team on X.com for information on future releases and new products.
Content
- 🎥 Prototype video walkthrough
- 🧵 Launch tweet thread
- 🧭 Booth and panel at NFC Lisbon 2025
Funding and Timeline
Proposal 480, Proposed Jan 8, 2024: The project was funded with $69,000 USDC for immediate production of the watch and to bring it to market. Milestones were also set-up at 500 and 1,000 units sold, each unlocking an additional 50k bonus for the team. A little after one year, the first milestone was completed, with more to come.
About the Team
Rafael Miranda is an award-winning watch designer and founder of Dwiss, with work featured in collections for Versace, Valentino, and Timex.
Fabio Seva, creator of Public Good Beer, has been building joyful physical products that bring the Nounish spirit into new environments.
Follow along with the team on all major socials and check in on the NounsWatch website for info on future releases or new designs.
👉 Follow @NounsWatch on Twitter
👉 Follow Nouns Watch on Instagram
👉 Follow Nouns Watch on YouTube
Create with Nouns
Nouns DAO funds people, places and things — Like the NounsWatch. Nouns has traditionally supported and funded people willing to add a “Nounish layer” to things they’re already passionate about. Want to build something, and put a Nounish spin on it? Nouns might fund you!
Learn more about how to get involved at Nouns.world.