Mucho Love: Turning Nounish Values Into Real-World Action
What happens when you fund kindness at scale?
That’s the question Nouns helped answer by backing Mucho, formally known as Mucho Love, a Nounish experiment rooted in community service, creative outreach, and real-world impact. What began as a simple idea to bring the values of Nouns into the hands of those doing good has grown into a living, breathing movement.
From hospital visits and children’s art workshops to medical missions, clothing drives, and viral storytelling, Mucho has become a proof-of-concept for decentralized public good. They’ve shown how media, events, and direct aid can blend together into something joyful and deeply human.
This is what it looks like when ⌐◨-◨ shows up in real life—with care, creativity, and a lot of heart.
How It Started
Born from early support through small grants from Nouns and Lil Nouns, Mucho began as a simple experiment: Can community service be Nounish? And if so, what does that look like in real life? The result was Nounifying Hospitals and bringing joy to those in need of a little pick-me-up:
300 Children received 300 Nounish goodie bags containing:
- Nouns Coloring Books (300 total)
- Boxes of Crayons (300 total)
- Diapers (1440 total)
- Stickers (600 total)
- Noggle Pins (100 total)
Extending Their Efforts
After the success of their first initiative, the team proposed a larger idea to Nouns: Proposal 137: Mucho Love. This proposal laid the groundwork for the ‘Mucho Love’ approach, built on direct community engagement, visual proliferation, and meaningful social impact.
Their first mission? Bring Nounish energy to hospitals, orphanages and businesses in the Dominican Republic, like these…
For the next year and a half, Mucho would propose 6 month extensions to continue their work through Proposal 209, 326 and finally Proposal 491.
Some of Mucho’s notable work includes:
- Nounified 300 children’s hearts at a hospital and supported over 300 orphans with essential supplies.
- Constructed a shelter for 100+ stray dogs and spent time with an elderly community on Mother’s Day.
- Sponsored a youth baseball team and hosted a Nounish Christmas party for a community in need.
- Set a national record by making and donating the most burgers in 24 hours.
- Established the first Nounish barbershop in the world and established a funded Art Program for an orphanage.
- Partnered with a top medical school to treat over 400 patients and rebuilt a community post-catastrophe.
- Launched the 30DAYSGIVING campaign, creating daily content that became our country’s most successful organic campaign, reshaping brand-audience interaction.
The Future of Mucho
The Mucho Love team got serious and re-branded to Mucho. Through their last Proposal 491, the team embraced a bold new frontier: scaling its content engine into a sustainable, community-driven media platform.
This proposal brought a new goal. To become sustainable by 2025 through producing content and gaining sponsorships and partnerships with brands like KFC.
Follow Along with the Mucho Project
From small Prop House beginnings to full-fledged international collaborations, Mucho has shown what happens when Nounish energy meets grassroots execution. Four proposals. Dozens of activations. Thousands of lives touched. And it all started in Nouns.
Follow Mucho on all major social platforms:
TikTok: https://www.tiktok.com/@muchoproject
Instagram: https://www.instagram.com/muchoproject/
YouTube: https://www.youtube.com/@muchoproject
Funding Details and Timeine
Lil PropHouse Small Grants: 2 ETH
Nouns PropHouse Small Grant: 2 ETH
Proposal 137 (Sep 6, 2022): 24 ETH
Proposal 209 (Jan 15, 2023): 70.86 ETH
Proposal 326 (Jul 5, 2023): $159,100
Proposal 491 (Jan 25, 2024): $422,000
The Team
The Mucho Project was founded by Necfas, a long time Nouns contributor and collaborator. The project is based in the Dominican Republic.
For more information visit Mucho’s Linktree.
Funded by Nouns
Nouns funds bold ideas with real-world impact. From grassroots initiatives like Mucho Love to global cultural moments, Nouns empowers people to turn vision into action. What starts as a single proposal can spark something far bigger, like the Mucho project.
Curious how it works?
Explore funded projects or submit your own idea. The treasury is open. ⌐◨-◨
Start here → nouns.world