NOUNS.WORLD

Nounish: Brand Building for Nouns

Nouns funded a world-class media production house to rebrand and become a voice for Nouns.

Details

What happens when a professional production studio stumbles into the weird and wonderful world of Nouns? In the case of Nounish, it sparked a creative evolution that would help shape how people see, understand, and fall in love with Nouns.

Over the course of four seasons, Nounish has gone from explainer videos to viral creative content, building a massive audience of artists and designers along the way. Their content has become a gateway to Nouns—and a case study in what happens when you fund the right team and let them iterate in public.

Becoming Nounish

Before they were Nounish, they were Pixel—a Melbourne-based commercial production team known for polished, narrative-driven campaigns for big brands and agencies.

Then they discovered Nouns: a playful, open-source project with daily auctions, a community full of builders, and of course; CC0 art they could build on top of. It was weird. It was creative. It was something they had to be part of.

So they rebranded. And started telling Nounish stories.

Their first funded videos helped expose the project to the world. But over time, they evolved into something more: a media studio with its own voice, its own audience, and a unique ability to make Nouns feel human.

Season 0 – The Pilot

Proposed Apr 22, 2022 via Prop. 64

Nounish kicked things off with four foundational videos funded by the DAO. Think of it as their proof of concept: explainers, project highlights, and short stories showing what a Nouns media studio could look like.

Season 1 – Scaling Up

Proposed Sep 19, 2022 via Prop. 143

Backed by a major grant, Season 1 focused on building out a full content pipeline.

The result: 92 minutes of high-quality content, including long-form explainers, dozens of shorts, and commissioned videos for other Nouns projects. They also dropped 80+ Nounish GIFs—viewed over 80 million times on Giphy. 

Performance:

  • Views: 3 million views across all @nounish channels
  • Followers: 2.8X followers from 2,917 to 8,184
  • Proliferated Views: 750K views in 50+ instances of proliferation by others

Some o the Video Content Produced in Season 1:

Short Forms (highlights): 

Media Exposure:

Season 2 – Finding A Broader Audience

Proposed May 9, 2023 via Prop 289

When feedback came in that Nounish should explore their own product-market fit, the team embraced it. They shifted away from strictly covering DAO proposals and started piloting original content aimed at specific audiences. 

First, piloting content directed at the Nouns community:

Next, piloting ideas directed at the Esports community, like:

And finally, piloting ideas directed at fans:

“Fans” is a broad definition for people who could fall in love with Nouns. Here, they attempted to create content that generally would work well on social media, and that it could be used as a gateway to Nouns. They tested original content, trying to embody what they consider to be nounish:

That’s when they struck gold with Three Artists—a short-form series profiling creative people around the world.

The format hit a nerve: 2 million+ views, 70K+ new followers, and a clearly defined audience of artists, illustrators, and creative professionals.

For the first time, Nounish wasn’t just making Nouns content. They were building a brand of their own.

Season 3 – Growth Mode

Proposed Oct 17, 2023 via Prop 413

With momentum building, Season 3 was all about doubling down on what worked.

More episodes of Three Artists…

New pilots like Drawn Together…

And big growth across TikTok, Instagram, and YouTube.

They grew from 80K to 280K followers, brought in over 25 million organic views, and caught the attention of brands like Wacom and Adobe—now followers themselves, and some successfully noun-pilled.

They also began testing long-form versions of their shows, and exploring ways to activate their audience—bringing creatives deeper into the Nouns world.

Season 4(ever) – Sustainability Through What Works

Proposed Aug 1, 2024 via Prop 594

The latest proposal marks a new chapter. With an audience of over 550,000 (and climbing), Nounish is now focused on building a self-sustaining media brand rooted in Nounish values.

They’re continuing Three Artists, launching new artist-driven formats, and starting to bridge their audience directly into Nouns. Safe to say, they’re building their own version of Nouns and doing a great job of it.

Media and Content

Nounish has produced an enormous amount of content that has made its way to ever corner of the internet and on every social platform. Want to explore more from the group? Follow Nounish on all major social platforms: 

Funding & Timeline

Proposal 64 was Nounish’s pilot proposed on Apr 22, 2022, titled “Marketing Studio for Nouns-funded Projects.” They were funded 40 ETH (~$109K). 

Proposal 143 was Nounish’s first full proposal, proposed on Sep 19, 2022, titled “nounish ⌐◨-◨ – Telling the stories of Nouns DAO through videos.” They were funded 888 ETH (~$969K).

Proposal 289 titled “Retain Nounish for 6 months ⌐◨-◨” was proposed on May 9, 2023. The team was funded with $969K to continue their efforts for another 6 months.

Proposal 413 “Fund Season 3 of nounish” was proposed on Oct. 17, 2023 continuing their work on Nouns driven content for another 6 months. The team was funded  $969K.

Proposal 594 “Nounish ⌐◨-◨ brand building for nouns. Forever” was proposed on Aug 1, 2024, funding the group $545K to continue their efforts and become self-sustainable.

About the Team

Led by Goldy and 142 two early Nouns community members, Nounish is a Melbourne-based creative team. Originally a commercial production studio called Pixel, they’ve since shifted focus to producing high-quality content for the Nouns.

Welcome to Nouns

Nouns fund ideas. And if you have a BIG one (like a Nounish Media Company), Nouns might fund you! Interested in learning more about Nouns and how to contribute? Learn more at Nouns.World ⌐◨-◨